Conversion-Focused Website Design and SEO

Funnels, Landing Pages and Websites Built to Generate Leads, Sales and Search Growth.

I create websites based on the objective behind them: e-commerce websites designed to sell, service websites designed to generate qualified leads, and company websites designed to build authority and inquiries. Every build connects strategy, conversion UX, SEO architecture, tracking and follow-up.

Discuss Your Website Project Choose Your Website Objective
Conversion Strategy Offers, journeys, page structure and calls to action.
SEO Architecture Search intent, page hierarchy, content and technical foundations.
Connected Systems Tracking, CRM, payments, automation and lead follow-up.
JC Ricarte, funnels, landing pages and SEO website design specialist
SEO-led website architecture Conversion-focused UX WordPress, Webflow and e-commerce
Conversion-Focused Web Design

A Good-Looking Website Is Not Enough if It Cannot Create Business Momentum.

Design choices should support the visitor’s next decision, the search engine’s understanding and the business process behind every inquiry or sale.

  • The website looks polished but produces few qualified inquiries.
  • Pages do not match the search intent of potential customers.
  • Visitors cannot quickly understand the offer or next step.
  • Forms, payments, tracking and CRM workflows are disconnected.
  • The site was designed first and SEO was added too late.

A website designed around an objective

I approach websites as connected growth assets. The page hierarchy, messaging, visual design, conversion path, SEO structure and technology should all support the same commercial goal.

Clear customer journey Guide each visitor from problem awareness to the most relevant action.
Search-led structure Map pages and content to real topics, services and buying intent.
Stronger conversion UX Reduce friction using focused copy, proof, forms and calls to action.
Measurable outcomes Connect analytics, conversion events, CRM and follow-up where required.
Website Design by Business Objective

The Right Website Depends on What the Business Needs It to Accomplish.

The strategy, content, features and SEO plan change according to the transaction, sales cycle and customer journey.

01

E-commerce Website Design

Build a shopping experience around product discovery, trust, category structure, purchase confidence and measurable online sales.

  • Shopify, WooCommerce or appropriate commerce platform
  • Product, category and collection SEO architecture
  • Conversion-focused product and checkout journeys
  • Analytics, pixels, feeds and remarketing readiness
  • E-commerce SEO specialist considerations from the start
02

Service Website and Lead Generation

Create focused service and location pages that explain the offer, establish trust and turn relevant traffic into qualified calls, forms or appointments.

  • Service, audience and location landing pages
  • Local lead generation and local SEO foundations
  • Qualification forms, calls and appointment booking
  • Proof, case studies, reviews and objection handling
  • CRM routing and automated lead follow-up
03

Company and B2B Website Design

Develop a credible company website that explains capabilities, supports sales conversations and gives search engines a clear understanding of the business.

  • Company, solution, industry and resource architecture
  • B2B SEO and commercial search-intent mapping
  • Authority, expertise and entity signals
  • Consultation, demo and contact conversion paths
  • Scalable content and campaign landing pages
Funnels, Landing Pages and Website Services

Strategy, Design, SEO and Conversion Built Into One Project.

01

Website Strategy and Architecture

Define the audience, objective, page hierarchy, customer journey, content requirements and conversion paths before design begins.

Site MapUser JourneyOffer Strategy
02

Landing Page Design

Create focused pages for paid ads, SEO, offers, lead magnets, appointments, products or campaigns with strong message continuity.

Lead CaptureCampaign PagesCRO
03

Sales and Lead Generation Funnels

Connect acquisition pages, qualification, thank-you steps, booking, payment, CRM and follow-up into a measurable funnel.

Sales FunnelsQualificationAutomation
04

WordPress Website Design

Build flexible, responsive WordPress websites with manageable content, conversion structure and WordPress SEO specialist considerations.

WordPressResponsiveSEO Ready
05

Webflow Website Development

Design and build structured Webflow websites for service, B2B and company use cases with clean content management and technical foundations.

WebflowCMSPerformance
06

E-commerce Website and Product UX

Develop category, product, cart and checkout journeys that support discoverability, trust, purchases and future e-commerce SEO growth.

ShopifyWooCommerceProduct SEO
07

SEO Website Structure and Content

Map search intent, keywords, headings, internal links, metadata, schema opportunities and content requirements into the build.

On-Page SEOInternal LinksSchema
08

Conversion Tracking and Analytics

Configure relevant events, forms, calls, purchases, appointments and campaign tracking through GA4, GTM and platform integrations.

GA4GTMConversion Events
09

CRM and Marketing Automation Integration

Connect website actions to GoHighLevel, email, SMS, lead routing, appointments, notifications and follow-up workflows when required.

GoHighLevelCRMFollow-Up
Full-Funnel Website System

A Page Becomes More Valuable When It Connects Traffic to the Next Business Outcome.

Whether the goal is a purchase, consultation, quotation or appointment, every stage should preserve relevance and reduce unnecessary friction.

01Search or Campaign Relevant organic, paid, social, referral or direct traffic.
02Intent-Matched Page A page that continues the visitor’s question, promise or need.
03Offer and Proof Clear value, evidence, differentiation and objection handling.
04Conversion Action Purchase, form, call, quote, demo, download or booking.
05CRM and Follow-Up Context, routing, notifications, nurturing and sales handoff.
06Measurement Evaluate qualified leads, sales, user behavior and search growth.
Website SEO Consulting Built In

Strong SEO Starts Before the Website Is Designed.

Search performance is influenced by information architecture, platform decisions, page templates, content, internal links and technical quality. Building those elements early reduces expensive reconstruction later.

01
Keyword and search-intent mappingAssign meaningful topics to the pages most capable of satisfying them.
02
Scalable page architectureStructure services, products, categories, industries and locations without duplication.
03
On-page and semantic structureUse clear headings, useful copy, entities, media and internal links.
04
Technical foundationsSupport crawling, indexing, responsive performance, canonicals and structured data.
05
Conversion-aware organic growthConnect visibility to commercial pages, useful actions and measurable outcomes.
Search-Led Website Architecture One business objective. Multiple high-intent entry points.
Service and Solution PagesCommercial intent, proof, qualification and direct calls to action.
Product and Category PagesE-commerce discovery, comparison, transaction and product SEO.
Industry and Location PagesSpecific relevance for audiences, markets and local lead generation.
Resources and Supporting ContentAnswer questions, build topical authority and support internal linking.
WordPress SEOE-commerce SEOLocal SEO B2B SEOAEO and GEO
Website and Funnel Design Process

A Structured Build From Business Objective to Launch and Optimization.

01Discover

Clarify goals, audience, offer, sales process, platform and constraints.

02Research

Review competitors, keywords, search intent, customer questions and proof.

03Architect

Map pages, journeys, content, conversion actions, tracking and integrations.

04Design and Build

Create responsive interfaces and develop the approved website or funnel.

05Test and Launch

Validate forms, links, devices, tracking, SEO controls and key workflows.

06Improve

Use search, behavior, lead-quality and sales feedback to guide iteration.

Connected Growth Services

Strengthen the Traffic, Automation and Measurement Around Your Website.

SEO, AEO and GEO Build organic, local and AI-search visibility around the website’s commercial architecture. Paid Advertising Drive qualified demand into landing pages designed for message continuity and conversion. GoHighLevel Automation Connect forms, appointments and purchases to CRM pipelines and timely follow-up.
Website and Landing Page FAQs

Questions Before Building a Conversion-Focused Website.

Straight answers about platforms, funnels, SEO, e-commerce, content, tracking, integrations and project scope.

What types of websites can you create?

I can create e-commerce websites, service business websites, company and B2B websites, campaign landing pages, lead generation funnels and selected content-driven sites. The structure and platform are chosen according to the business objective, team and growth plan.

Do you design landing pages for lead generation?

Yes. Landing pages can be built for paid ads, organic search, offers, consultations, quotes, lead magnets, events, products or appointments. The page is aligned with traffic intent, proof, qualification and the next step after conversion.

Can you build a complete sales funnel?

Yes. A funnel can include acquisition pages, forms, surveys, qualification, booking, payment, thank-you pages, analytics, CRM routing and automated follow-up. Scope depends on the offer and customer journey.

Do you build WordPress websites?

Yes. I build responsive WordPress websites with flexible page structures, conversion paths and SEO foundations. WordPress is selected when it fits the publishing, management and integration needs of the project.

Can you create a Webflow website?

Yes. Webflow can be appropriate for company, service and B2B websites that require controlled design, structured content and a manageable CMS. Platform fit is evaluated before the build.

Can you design an e-commerce website?

Yes. E-commerce projects can include Shopify or WooCommerce implementation, product and category structure, product UX, checkout considerations, tracking and e-commerce SEO foundations. Features depend on catalog, payment, fulfillment and integration requirements.

Is SEO included in the website design?

SEO foundations can include keyword and intent mapping, page architecture, headings, metadata guidance, internal linking, crawlability, indexing controls, canonicals, performance considerations and structured-data opportunities. Ongoing SEO campaigns may require a separate scope.

Will you write the website content?

Content strategy, page outlines and conversion-focused copy can be included. The level of research, interviews, product data, legal review and specialist subject input required will determine the content scope.

Can you connect forms to GoHighLevel or another CRM?

Yes. Forms, calls, appointments and purchases can be connected to GoHighLevel or selected CRM and automation tools for routing, notifications, follow-up and pipeline management.

Do you install analytics and conversion tracking?

Yes. Tracking can include GA4, Google Tag Manager, advertising pixels and relevant events for forms, calls, bookings, purchases or other important actions. Exact implementation depends on consent and platform requirements.

How long does a website or landing page project take?

Timing depends on page count, content readiness, revisions, platform, e-commerce functionality, integrations and stakeholder approvals. A focused landing page is typically faster than a complete company or e-commerce website.

Do you work with businesses outside the Philippines?

Yes. I am based in Tagaytay City, Cavite, Philippines and provide remote website, funnel, landing page and SEO consulting for businesses in international markets.

Build a Website With a Clear Objective

Turn Your Website Into a Search and Conversion Asset.

Share your business model, target audience, required pages, current platform and primary objective. I will help identify the right structure for an e-commerce, service, company or campaign website.

Email Your Website Inquiry Call +63 905 348 0603
Funnels | Landing Pages | WordPress | Webflow | E-commerce | SEO Website Design Serving clients remotely from Tagaytay City, Cavite, Philippines