Performance Marketing and Paid Acquisition

Paid Ads Specialist Services Built to Turn Ad Spend Into Qualified Demand.

Hire a paid ads specialist who connects campaign strategy, targeting, creative testing, landing pages, conversion tracking, CRM pipelines and follow-up. I manage Google Ads, Meta Ads, LinkedIn Ads, Local Services Ads and performance campaigns around lead quality and measurable sales outcomes.

Discuss Your Paid Ads View Selected Outcomes
Acquisition Strategy Offer, audience, channel, budget and campaign architecture.
Conversion Infrastructure Landing pages, tracking, CRM routing and lead follow-up.
Performance Optimization Lead quality, cost efficiency, testing and controlled scaling.
Paid Acquisition System Campaign to qualified opportunity
Optimizing
Lead Quality High+
Tracking Full
Pipeline Live
Google Ads Meta Ads LinkedIn Ads LSA Programmatic
Front End Intent-matched campaigns Offer, audience and message alignment
Back End CRM and follow-up connected Lead routing, nurturing and attribution
Optimization Improve cost and lead quality Testing guided by business outcomes
Paid Media Management

More Clicks Are Not the Goal. Better Opportunities Are.

Paid campaigns become expensive when the channel is managed separately from the offer, landing page, tracking, CRM and sales process.

  • Campaigns generate traffic but not qualified inquiries.
  • Cost per lead increases without a clear diagnosis.
  • Platforms report conversions that sales cannot verify.
  • Landing pages and forms create unnecessary friction.
  • Slow follow-up causes paid leads to lose intent.

A paid acquisition system connected from click to sales

My paid advertising services combine campaign execution with the infrastructure required to understand and improve performance. Decisions are based on lead quality, conversion behavior and pipeline outcomes, not platform metrics in isolation.

Sharper targeting Reach audiences aligned with the offer, geography and buying intent.
Stronger conversion paths Connect ads to focused landing pages, forms and qualification steps.
Reliable measurement Improve event tracking, attribution, CRM visibility and reporting.
Controlled optimization Test audiences, messages and budgets without careless scaling.
Paid Advertising Specialist Services

Strategy, Campaigns and Conversion Infrastructure Under One System.

Scope is designed around the channels, customer journey and measurement requirements that fit your business.

01

Paid Media Audit & Strategy

Review campaign structure, offers, audiences, search terms, creative, tracking, landing pages, budgets and lead quality before prioritizing changes.

Account AuditBudget StrategyRoadmap
02

Google Ads Management

Build and optimize Search, responsive search ads, Performance Max, Display, remarketing and YouTube campaigns around qualified demand.

Search AdsRSAPMaxDisplay
03

Meta Ads Management

Develop Facebook and Instagram campaigns using audience strategy, creative testing, retargeting and conversion-focused campaign structures.

Facebook AdsInstagram AdsRetargeting
04

LinkedIn Ads for B2B

Reach defined companies, roles and professional audiences through lead generation, website conversion and account-focused campaigns.

B2B LeadsJob-Role TargetingLead Forms
05

Local Services Ads

Support eligible local service businesses with LSA setup, service-area alignment, lead handling visibility and integration with the wider funnel.

LSALocal LeadsCall Tracking
06

Programmatic & Retargeting

Extend reach and re-engage relevant audiences through controlled programmatic, display and retargeting strategies where appropriate.

DisplayProgrammaticRemarketing
07

Landing Pages & CRO

Improve message match, offers, page structure, forms, trust signals and mobile experiences to reduce paid traffic conversion friction.

Landing PagesCROLead Capture
08

Tracking, CRM & Attribution

Connect GA4, GTM, platform pixels, calls, forms, GoHighLevel pipelines and offline feedback to create more reliable optimization signals.

GA4GTMGoHighLevelOffline Leads
09

Optimization & Reporting

Monitor search terms, audiences, placements, creative, cost, conversion quality and pipeline movement to guide testing and budget decisions.

TestingLead QualityDashboards
01
Offer & AudienceClarify who should respond and why the offer matters.
02
Campaign & CreativeMatch channel, targeting, message and campaign objective.
03
Landing Page & FormContinue the promise and capture the right information.
04
CRM & Follow-UpRoute, qualify and respond while prospect intent is active.
05
Sales Feedback & OptimizationUse real outcomes to improve targeting and spend.
Front End and Back End Connected

Campaign Performance Depends on What Happens After the Click.

Platform optimization improves when the complete customer journey is visible. That means connecting the ad account to conversion pages, tracking, lead routing, follow-up and sales-quality feedback.

  1. 01Protect intent. Keep the offer and message consistent from ad to landing page.
  2. 02Reduce friction. Ask only what is necessary to qualify and move the prospect forward.
  3. 03Respond faster. Use CRM routing, notifications and automation to improve speed-to-lead.
  4. 04Separate leads from outcomes. Track qualified opportunities, not every form submission equally.
  5. 05Scale deliberately. Increase spend only when capacity, lead quality and economics support it.
Businesses I Support

Paid Advertising for Offers That Need Qualified Acquisition.

Channel and campaign strategy are adapted to the buying cycle, sales capacity, geography and economics of each business.

Local Service Businesses

Google Search, Local Services Ads, Meta retargeting and call or form lead generation.

B2B & Professional Services

Google and LinkedIn campaigns connected to qualification, CRM and longer sales cycles.

SaaS & Technology

Demand capture, education, retargeting and measurable acquisition across complex journeys.

E-commerce & Publishing

Product, audience, creative and conversion optimization across Google and Meta platforms.

Selected Campaign Contributions

Performance Evaluated Against Business Outcomes.

Selected reported contributions from previous campaign and growth-system work. Individual results vary by offer, market, budget, tracking and sales execution.

45%

Up to reported reduction in cost per lead across selected campaign work.

Cost efficiency depends on audience, competition, offer and conversion path.
60%

Up to reported improvement in conversion rates across selected systems.

Contribution may include landing-page, tracking, qualification and follow-up changes.
120-250%

Reported ROAS contribution range across selected campaign engagements.

ROAS definitions and attribution models vary between businesses.
100-500+

Reported qualified leads generated monthly across selected systems.

Volume depends on market size, spend, offer, geography and qualification rules.

Optimization compounds when the system learns

Illustrative performance progression as campaign, conversion and lead-quality signals improve.

What gets evaluated

Performance reporting should move beyond clicks and platform conversions.

Lead relevance High
Tracking confidence Full
Response speed Fast
Pipeline visibility Clear

Figures shown are selected reported campaign contributions and are not guarantees. Results vary based on offer quality, market demand, competition, budget, tracking, sales capacity, follow-up and execution.

Paid Ads Management Process

A Controlled Process From Diagnosis to Performance Scaling.

01Discover

Clarify the offer, audience, sales process, economics and capacity.

02Audit

Review campaigns, data, conversion paths, tracking and lead handling.

03Architect

Define channels, campaign structure, targeting, creative and measurement.

04Launch

Build controlled campaigns and validate tracking before expanding spend.

05Optimize

Improve search terms, audiences, creative, landing pages and lead quality.

06Scale

Increase investment where economics, sales capacity and evidence support it.

Connected Growth Services

Strengthen the System Behind Your Campaigns.

Funnels & Landing Pages Improve message match, conversion paths, qualification and lead capture. Lead Generation Systems Connect acquisition to CRM routing, automation, nurturing and sales handoff. Conversion Tracking & Reporting Improve attribution and understand which campaigns create qualified outcomes.
Paid Advertising FAQs

Questions Before Hiring a Paid Ads Specialist.

Straight answers about platforms, budgets, tracking, lead quality and performance.

What paid advertising services do you provide?

I provide paid media audits, strategy, campaign setup and management for Google Ads, Meta Ads, LinkedIn Ads, Local Services Ads, display, retargeting and selected programmatic campaigns. I can also support landing pages, conversion tracking, CRM routing, automation and reporting.

Can I hire you as a Google Ads specialist?

Yes. Google Ads support can include account audits, keyword and search-term strategy, Search campaigns, responsive search ads, Performance Max, Display, remarketing, conversion tracking, landing pages and ongoing optimization.

Do you manage Facebook and Instagram advertising?

Yes. Meta Ads management can include campaign architecture, audience strategy, creative testing, lead generation, website conversions, retargeting, pixel and event tracking, landing pages and CRM integration.

What advertising budget do I need?

The appropriate budget depends on the platform, market, geography, cost per click, offer economics, sales capacity and the amount of data required to make decisions. I assess budget feasibility before recommending campaign scope.

How quickly can paid ads generate results?

Campaigns can begin generating traffic and inquiries after launch, but reliable optimization takes data and sales feedback. The learning period varies according to spend, conversion volume, competition, offer strength and tracking quality.

Do you guarantee a specific number of leads or ROAS?

No responsible paid ads specialist can guarantee lead volume, cost per lead or ROAS because outcomes depend on the market, offer, budget, competition, website, sales process and customer behavior. I focus on controlled execution, transparent measurement and continuous improvement.

Can you improve an existing advertising account?

Yes. An account audit can identify issues with structure, search terms, targeting, creative, tracking, budgets, bidding, landing pages and lead handling. Improvements are then prioritized according to risk and expected impact.

Do you build landing pages and connect GoHighLevel?

Yes. I can connect paid campaigns to landing pages, forms, GoHighLevel CRM pipelines, lead routing, notifications, email and SMS follow-up, appointment booking and reporting when included in the project scope.

How do you measure paid advertising performance?

Measurement may include click and conversion metrics, cost per qualified lead, conversion rate, booked appointments, lead quality, pipeline movement, sales outcomes and return on ad spend. The reporting model is aligned with the business and its sales cycle.

Do you work with businesses outside the Philippines?

Yes. I am based in Tagaytay City, Cavite, Philippines and provide remote paid advertising and performance marketing support for businesses and agencies in international markets.

Build a Better Paid Acquisition System

Turn Campaign Spend Into Measurable Sales Opportunities.

Share your offer, target market, advertising platforms, approximate budget and current campaign challenge. I will help identify the most practical next step across campaigns, landing pages, tracking and lead follow-up.

Email Your Campaign Inquiry Call +63 905 348 0603
Paid Ads Specialist | Google Ads | Meta Ads | LinkedIn Ads | LSA Serving clients remotely from Tagaytay City, Cavite, Philippines