Business and Search Impact
B2B Construction
Timeframe
October 2025 to present
Target Market
GCs, subcontractors, roofers, developers
Project Type
Construction SEO and full-funnel lead generation
The problem:
Panaskopic needed to reach construction owners and
decision-makers for high-value marketing services. The
company needed stronger trust, better qualification, and
one system connecting awareness, search, landing pages,
CRM, and follow-up.
What I owned:
Construction keyword research, service and content
strategy, website structure, internal links, landing
pages, Google Ads, Meta Ads, GoHighLevel forms and
pipelines, email and SMS follow-up, qualification, call
tracking, and conversion reporting.
15
Reported qualified B2B construction leads per month.
1–3
Reported premium construction clients acquired per month.
Full Funnel
SEO, paid media, landing pages, CRM, and follow-up.
Outcome Summary
Built a construction acquisition system that connected
SEO, paid media, landing pages, CRM automation, and
follow-up. The system generated qualified B2B
opportunities and supported premium client acquisition.
Results were supported by SEO, paid advertising, landing
pages, lead qualification, CRM automation, sales follow-up,
and conversion tracking. SEO alone did not close every client.
Skills Demonstrated
Construction SEO
B2B SEO
Content Strategy
Landing Pages
Paid Search
CRM Automation
Lead Qualification
Conversion Tracking