SEO, AEO and GEO Portfolio

SEO, AEO & GEO Specialist for Search Visibility and Qualified Leads

I build and improve technical SEO, Local SEO, website architecture, content systems, AEO and GEO strategies for businesses in the Philippines and international markets. The goal is not traffic alone. It is stronger commercial visibility, clearer answers, credible AI search signals and measurable lead actions.

SEO Specialist in the Philippines Technical and Local SEO AEO and Generative Search International Remote Experience
9+ Years SEO and performance marketing experience
Full Search System Technical, local, content, AEO and GEO
Multiple Markets United States, Southeast Asia and Europe
Multiple Business Models B2B, SaaS, construction, local and e-commerce
JC Ricarte, SEO, AEO and GEO specialist
Search Strategy and Implementation JC Ricarte · SEO, AEO & GEO Specialist
Technical SEO Crawlability, indexing, architecture, schema and performance.
Local and Service-Area SEO Location relevance, Maps visibility and commercial search intent.
AEO and GEO Answer-ready content, entities, evidence and AI-search eligibility.
Connected Search Journey
Search Answer Citation Lead
Search Visibility Has Expanded

SEO Builds the Foundation. AEO and GEO Expand the Opportunity.

Search visibility now extends beyond a list of traditional rankings. Businesses also need clear answers, consistent entities, credible evidence, and content that search engines and generative platforms can understand accurately.

Search Engine Optimization

Traditional Search Visibility

SEO improves website visibility in traditional search results through technical SEO, keyword targeting, content optimization, internal linking, Local SEO, authority building, and website architecture.

  • Crawlable and indexable website foundations
  • Commercial and informational keyword targeting
  • Local, organic, and service-area visibility
  • Useful pages connected through internal links

Answer Engine Optimization

Clear and Extractable Answers

AEO structures content so search engines and AI-powered answer platforms can extract and present direct answers through featured snippets, People Also Ask results, voice search, and conversational search experiences.

  • Direct answers to high-value customer questions
  • Clear headings, summaries, lists, and FAQs
  • Answer-focused service and educational content
  • Structured data supporting page meaning

Generative Engine Optimization

AI Understanding and Citation Signals

GEO strengthens a brand’s entities, expertise, services, locations, and supporting evidence so generative AI platforms can understand, reference, cite, and recommend the business accurately.

  • Consistent people, brand, service, and location entities
  • Evidence supporting expertise and business claims
  • Clear relationships between pages and topics
  • Content designed for accurate AI interpretation
How the System Connects Visibility should move a qualified prospect toward a useful next action.

The objective is not simply to appear in more places. Each layer should help the right audience discover the business, understand the answer, trust the evidence, and continue into a relevant conversion path.

Discover Search and local visibility
Understand Clear answers and useful content
Trust Entities, authority, and evidence
Act Calls, forms, bookings, and leads
Rank in Search Improve visibility for relevant commercial and informational searches.
Answer Buyer Questions Help prospects find clear information before taking the next step.
Earn AI Visibility Strengthen the signals used for references, citations, and recommendations.
Convert Qualified Demand Connect visibility to service pages, offers, forms, tracking, and follow-up.
Core SEO Capabilities

What I Build and Improve Across the Search System

I work across the technical, structural, content, local, and AI-search layers of a website. The scope is prioritized around the main visibility or conversion bottleneck instead of applying the same SEO checklist to every business.

Technical SEO

Crawlability, Indexing and Website Quality

I identify and correct technical conditions that prevent search engines from crawling, understanding, indexing, or evaluating important pages properly.

  • Crawlability and indexing
  • Canonicals and redirects
  • XML sitemaps
  • Robots directives
  • Schema markup
  • Core Web Vitals
  • Duplicate URLs
  • Technical audits
Supports Reliable crawling, clean indexation, stronger performance, and fewer technical barriers to ranking.

Website and Link Architecture

Structure, Hierarchy and Internal Relationships

I organize pages so users and search engines can understand the website hierarchy, service relationships, topical coverage, and most important conversion paths.

  • Parent and child pages
  • Navigation structure
  • URL planning
  • Internal linking
  • Service hierarchies
  • Topic clusters
  • Breadcrumb logic
  • Redirect mapping
Supports Clearer relevance, stronger crawl paths, better user journeys, and reduced keyword cannibalization.

Content and Organic Search Strategy

Intent, Pages and Topical Coverage

I map search demand to the correct pages and build content systems around commercial intent, customer questions, topical authority, and the business’s real conversion goals.

  • Keyword research
  • Search-intent mapping
  • Commercial pages
  • Content briefs
  • Topic clusters
  • On-page SEO
  • Metadata and headings
  • Cannibalization control
Supports Relevant organic visibility, stronger topical authority, and content aligned with the customer journey.

Local and Service-Area SEO

Maps, Location Intent and Qualified Local Demand

I improve how service businesses appear for location-based searches by aligning service pages, target areas, business details, Google Business Profile signals, and local content.

  • Google Business Profile
  • Service-area strategy
  • Location pages
  • Local keyword mapping
  • Reviews and citations
  • Local schema
  • Maps visibility
  • Call and form tracking
Supports Qualified calls, contact requests, bookings, and local visibility across priority service areas.

AEO and GEO Optimization

Direct Answers, Entities and AI Visibility

I structure pages so search engines and generative systems can understand the business, extract useful answers, verify important claims, and connect services, locations, people, and supporting evidence.

  • Direct-answer content
  • Question mapping
  • Entity consistency
  • AI Overview readiness
  • Evidence and citations
  • FAQ structures
  • Trusted references
  • Structured data
Supports Featured answers, clearer AI interpretation, stronger source eligibility, and more accurate recommendations.
One Connected Capability System Each capability supports the next layer of search growth.

Strong content cannot compensate for broken indexation. Local pages need a clear architecture. AI-search visibility needs consistent entities, evidence, and useful source content. The system performs better when these layers work together.

Technical Foundation Website Architecture Content and Intent Local and AI Visibility Qualified Actions
SEO Strategy and Execution System

From Search Demand to a Measurable SEO System

I begin with the business model, target market, customer journey, and conversion event. I then diagnose the search bottleneck, prioritize the highest-impact work, implement the required changes, and validate whether the system is improving visibility and qualified actions.

Stage 01

Understand the Business and Conversion Goal

SEO priorities begin with what the business sells, who it serves, where it operates, how customers make decisions, and which action creates commercial value.

Inputs Reviewed Offer, audience, geography, competition, customer journey, sales process, and conversion event.
Primary Output A clear search objective connected to calls, forms, bookings, purchases, or qualified opportunities.
Stage 02

Audit the Current Search System

I review the website, search visibility, technical condition, content, architecture, local presence, authority, conversion paths, and available tracking.

Areas Reviewed Indexing, technical SEO, site structure, keywords, pages, links, local signals, schema, and analytics.
Primary Output A documented view of what is working, what is weak, and where the highest-value opportunities exist.
Stage 03

Diagnose the Main Bottleneck

I separate symptoms from root causes. Low traffic may come from weak indexation, poor targeting, missing pages, limited authority, weak local relevance, or an unclear website structure.

Common Bottlenecks Technical barriers, weak commercial pages, content gaps, poor internal links, cannibalization, or low trust.
Primary Output A clear problem statement showing what should be fixed before the SEO scope expands.
Stage 04

Prioritize the Roadmap

Recommendations are ranked by expected impact, commercial relevance, urgency, effort, dependencies, implementation resources, and measurement requirements.

Decision Criteria Impact, difficulty, cost, risk, scalability, opportunity cost, and implementation sequence.
Primary Output A phased roadmap separating critical fixes, growth opportunities, and lower-priority work.
Stage 05

Implement the Highest-Impact Changes

Implementation can include technical fixes, architecture, commercial pages, local content, internal links, schema, answer-focused sections, entity signals, and conversion tracking.

Implementation Areas Technical SEO, pages, content, Local SEO, AEO, GEO, schema, internal links, and reporting setup.
Primary Output Completed improvements tied to the roadmap, implementation owner, and expected outcome.
Stage 06

Validate, Measure, and Expand

I review how visibility, page performance, rankings, AI citations, local exposure, calls, forms, bookings, and lead quality change after implementation.

Signals Measured Search Console, GA4, rankings, local visibility, AI references, calls, forms, and qualified leads.
Primary Output A performance review showing what improved, what remains constrained, and what should expand next.

How Work Is Prioritized

A recommendation should improve the system enough to justify its implementation time, complexity, cost, and opportunity cost.

Impact Expected Business Value How strongly could this affect visibility, relevance, conversion, or qualified demand?
Evidence What the Data Supports Is the recommendation supported by search, technical, competitor, user, or conversion data?
Dependencies What Must Happen First Does the task depend on development, approvals, content, tracking, or another structural change?
Effort Implementation Cost How much time, technical work, coordination, or ongoing maintenance does the change require?
Measurement How Success Is Confirmed Which visibility, engagement, lead, or revenue signal will confirm whether the work created value?
Expected System Outcome A clearer website, stronger search relevance, better implementation priorities, and reporting connected to meaningful business actions.

The process is designed to move from diagnosis to execution without adding unnecessary pages, tools, content, or recurring activity that cannot be tied to a measurable objective.

Review SEO Deliverables
Industry Experience

SEO, AEO & GEO Experience Across Multiple Industries

I have developed and implemented search visibility strategies for local service businesses, contractors, commercial companies, SaaS platforms, e-commerce brands, publishers, and B2B organizations. Each strategy is adapted to the industry’s search demand, buying journey, location targeting, competition, and conversion process.

Search Engine Optimization

Traditional Search Visibility

Improving website visibility in traditional search results through technical SEO, keyword targeting, content optimization, internal linking, Local SEO, authority building, and website architecture.

Answer Engine Optimization

Clear and Extractable Answers

Structuring content so search engines and AI-powered answer platforms can clearly extract and present direct answers through featured snippets, People Also Ask results, voice search, and conversational search experiences.

Generative Engine Optimization

AI Understanding and Citation Signals

Strengthening a brand’s entities, expertise, services, locations, and supporting evidence so generative AI platforms can understand, reference, cite, and recommend the business accurately.

Industries I’ve Worked With

These represent industries and business models I have supported, worked with, or developed search visibility and lead-generation strategies for. The depth and scope of work varies by project.

Contractors, Commercial and Local Services
Construction CompaniesContractor SEO
General ContractorsContractor SEO
Residential ContractorsLocal SEO
Commercial ContractorsCommercial SEO
Residential Local ServicesService-Area SEO
Home RemodelingLocal SEO
Commercial ConstructionCommercial SEO
Commercial Electrical ServicesCommercial SEO
Multi-Family Electrical ProjectsB2B SEO
Construction PhotographyCommercial SEO
Plumbing ServicesLocal SEO
HVAC ServicesService-Area SEO
Roofing CompaniesContractor SEO
Pest Control ServicesLocal SEO
Building MaintenanceB2B SEO
Commercial Janitorial ServicesCommercial SEO
Junk Removal ServicesLocal SEO
Artificial Grass InstallationService-Area SEO
Landscaping and Outdoor ServicesLocal SEO
Insulation CompaniesService-Area SEO
Commercial Air ConditioningB2B SEO
Cabinetry and MillworkCommercial SEO
Digital, B2B and Other Business Models
SaaS CompaniesSaaS SEO
Technology CompaniesB2B SEO
B2B Service CompaniesB2B SEO
Professional ServicesCommercial SEO
E-commerce BrandsTechnical & Transactional SEO
Shopify StoresE-commerce SEO
Publishing and MediaContent SEO
Financial ServicesB2B SEO
Investor Lead GenerationCommercial SEO
Marketing AgenciesB2B SEO
Local Small BusinessesLocal SEO
Multi-Location Service BusinessesMulti-Location SEO

The industry cards show documented markets and business models I have supported. They do not imply the same scope, tenure, or specialization level for every category.

Work Applied Across These Markets Across these industries, my work has included technical SEO, Local SEO, service-area architecture, keyword research, content planning, on-page optimization, internal linking, schema markup, AEO content, GEO entity signals, conversion-focused service pages, and lead-generation tracking.

The exact strategy depends on the buying cycle, level of local intent, sales process, website platform, market competition, service geography, and conversion requirement.

See How the Strategy Changes by Industry

Review selected SEO projects, website architectures, content strategies, and search visibility improvements across local, commercial, B2B, SaaS, and e-commerce markets.

View SEO Case Studies
Selected SEO Projects

Search Visibility Projects With Visible Supporting Evidence

These selected projects show how I connected SEO, AEO, GEO, content, landing pages, CRM, qualification, and tracking across business consultancy, construction, SaaS, and local service markets.

Selected Project 01

JYSigma SEO and Full-Funnel B2B Growth

Singapore Business Consultancy SEO and Paid Media CRM Automation
Business and Search Impact B2B Business Services
Timeframe September 2023 to October 2025
Target Market Qualified SME owners in Singapore
Project Type B2B SEO and full-funnel acquisition

The problem: JYSigma needed to attract real business owners in a competitive Singapore market. The offer was complex, the sales cycle was long, and weak qualification created low-quality inquiries.

What I owned: SEO strategy, technical SEO, service and landing-page content, paid media, GoHighLevel funnels, CRM pipelines, lead qualification, email and SMS follow-up, reporting, Zapier integrations, and n8n automation.
20–25 Reported qualified B2B leads per month.
5–8 Reported premium SME clients acquired per month.
SEA Ready Acquisition system prepared for regional expansion.
Outcome Summary

Built a B2B acquisition system that helped JYSigma attract qualified business owners, improve lead quality, support premium client acquisition, and prepare for growth across Southeast Asia.

Tools Used
Google Search Console GA4 SEMrush Google Ads Meta Ads LinkedIn Ads GoHighLevel Zapier n8n Looker Studio

Results came from SEO, paid advertising, landing pages, lead qualification, CRM automation, sales follow-up, and the company’s closing process. SEO alone did not create every lead or closed client.

Skills Demonstrated
B2B SEO Singapore SEO Lead Generation Paid Advertising Funnel Strategy CRM Automation Lead Qualification Regional Growth
Selected Project 02

Panaskopic SEO and Full-Funnel Construction Growth

California Construction Marketing SEO, AEO and GEO GoHighLevel
Business and Search Impact B2B Construction
Timeframe October 2025 to present
Target Market GCs, subcontractors, roofers, developers
Project Type Construction SEO and full-funnel lead generation

The problem: Panaskopic needed to reach construction owners and decision-makers for high-value marketing services. The company needed stronger trust, better qualification, and one system connecting awareness, search, landing pages, CRM, and follow-up.

What I owned: Construction keyword research, service and content strategy, website structure, internal links, landing pages, Google Ads, Meta Ads, GoHighLevel forms and pipelines, email and SMS follow-up, qualification, call tracking, and conversion reporting.
15 Reported qualified B2B construction leads per month.
1–3 Reported premium construction clients acquired per month.
Full Funnel SEO, paid media, landing pages, CRM, and follow-up.
Outcome Summary

Built a construction acquisition system that connected SEO, paid media, landing pages, CRM automation, and follow-up. The system generated qualified B2B opportunities and supported premium client acquisition.

Tools Used
Google Search Console GA4 SEMrush Google Ads Meta Ads GoHighLevel WordPress Looker Studio Schema Call Tracking

Results were supported by SEO, paid advertising, landing pages, lead qualification, CRM automation, sales follow-up, and conversion tracking. SEO alone did not close every client.

Skills Demonstrated
Construction SEO B2B SEO Content Strategy Landing Pages Paid Search CRM Automation Lead Qualification Conversion Tracking
Selected Project 03

MWeeb SaaS SEO and Enterprise Lead Generation

Philippines SaaS and Technology SEO, AEO and GEO Enterprise Leads
Business and Search Impact B2B SaaS
Timeframe Confirmed project dates to be added
Target Market SMBs, mid-market companies, and enterprises
Project Type B2B SaaS SEO and enterprise lead generation
Core Software Solutions
HRIS Payroll Accounting Point of Sale Inventory CRM Custom Software Automation Integrations AI Solutions

The problem: MWeeb needed to reach companies actively searching for business software. Buyers had to compare products, understand complex features, and speak with sales before choosing a solution.

What I owned: Product keyword research, search-intent grouping, website architecture, product-page strategy, titles, headings, metadata, internal links, technical SEO, answer-focused content, schema, calls to action, and lead qualification support.
8 Reported qualified B2B software leads per month.
1–2 Reported large software deals closed per month.
$10K–$20K Reported contract range, with some deals near ₱1.5M.
Outcome Summary

Built a B2B SaaS SEO structure that helped MWeeb reach companies searching for HRIS, payroll, accounting, inventory, CRM, and custom software. The system generated qualified inquiries and supported high-value corporate opportunities.

Tools Used
Google Search Console GA4 SEMrush Screaming Frog WordPress Schema CRM Conversion Tracking Looker Studio PageSpeed Insights

SEO helped attract and qualify opportunities. Product fit, demonstrations, proposals, sales calls, follow-up, and the company’s sales process contributed to closed deals.

Skills Demonstrated
SaaS SEO B2B SEO Enterprise Leads Software Keywords Website Architecture Technical SEO AEO Content Lead Qualification
Selected Project 04

AVDT Local SEO and AI Recommendation Visibility

Uden, Netherlands Artificial Grass Local SEO AEO and GEO
Business and Search Impact Mostly B2C Local Services
Timeframe Ongoing Local SEO campaign
Main Market Homeowners in Uden and nearby areas
Secondary Market Selected business and commercial projects
Service Focus
Home Gardens Backyards Front Gardens Balconies Pet Areas Play Areas Offices Schools Commercial Landscaping

The problem: AVDT needed more qualified homeowners searching for artificial-grass installation in Uden. The website also needed to support selected commercial searches without weakening the main residential focus.

What I owned: Dutch keyword research, service-page optimization, location targeting, topic clusters, internal links, NAP consistency, Google Business Profile relevance, structured data, answer-focused FAQs, and stronger quote and installation calls to action.
10 Reported qualified local inquiries per month.
Residential First Main focus on homeowners and local installation intent.
Local + AI Search and AI recommendation visibility around Uden.
Outcome Summary

Built a local SEO system focused mainly on homeowners searching for artificial-grass installation in Uden. The system also supported selected commercial projects and generated around 10 qualified local inquiries per month.

Tools Used
Google Search Console GA4 SEMrush Screaming Frog WordPress Google Business Profile Schema Keyword Research PageSpeed Insights

Lead figures represent reported project outcomes. Search visibility, reviews, service quality, sales follow-up, and customer fit also contributed. AI results vary by query, location, platform, and timing.

Skills Demonstrated
Local SEO B2C SEO Residential SEO Dutch SEO Commercial SEO Content Strategy Internal Linking Schema
SEO Knowledge and FAQs

Practical SEO Knowledge for Search and AI Visibility

Explore practical guidance on Local SEO, technical SEO, website architecture, content strategy, Answer Engine Optimization, Generative Engine Optimization, and organic lead generation.

Featured SEO Knowledge Areas

These resources explain the main parts of my SEO, AEO, and GEO approach in clear and practical language.

Technical SEO

Technical SEO and Website Architecture

Understand how crawlability, indexation, URL structure, redirects, canonicals, sitemaps, schema, page speed, and internal links affect search visibility.

Technical Audits URL Architecture Indexation Schema Internal Links
Review Technical SEO Evidence
AEO and GEO

Answer and Generative Engine Optimization

Learn how clear answers, strong entities, structured content, expertise, evidence, and consistent business signals can improve visibility across search and AI tools.

AI Overviews Direct Answers Entity Signals AI Citations Structured Content
View AI Visibility Projects

Knowledge Connected to Real SEO Work

Review the projects, case studies, and supporting evidence behind the strategies explained in these knowledge areas.

What does an SEO, AEO and GEO specialist do?

An SEO, AEO and GEO specialist improves how a business appears in traditional search results, direct-answer results, and generative AI platforms. The work can include technical SEO, keyword research, website architecture, Local SEO, content strategy, internal linking, schema, entity signals, answer-focused content, conversion tracking, and performance analysis.

What is the difference between SEO, AEO and GEO?

SEO improves visibility in traditional search results. AEO structures content so search engines and answer platforms can extract clear answers. GEO strengthens the entities, expertise, services, locations, and evidence that generative AI platforms use to understand, reference, cite, and recommend a business.

Do you provide SEO and AEO services in the Philippines?

Yes. I am a Philippines-based SEO, AEO and GEO specialist supporting local and international businesses. My work includes technical SEO, Local SEO, keyword and content strategy, website architecture, internal linking, schema, AI-search optimization, Search Console analysis, and conversion-focused organic growth.

Do you work as an SEO specialist or consultant in Cavite?

Yes. I am based in Tagaytay City, Cavite, and work as an SEO specialist and consultant for businesses in Cavite, across the Philippines, and in international markets. Projects can include audits, technical fixes, Local SEO, content systems, website restructuring, AEO, GEO, reporting, and ongoing implementation.

How do you approach technical SEO and website architecture?

I start by auditing crawlability, indexation, page structure, URLs, redirects, canonicals, sitemaps, robots directives, headings, metadata, internal links, schema, page speed, and conversion paths. I then define a clear page hierarchy based on services, locations, search intent, business priorities, and the buyer journey before expanding content.

How do you measure SEO performance?

I measure SEO using business and search metrics, including qualified leads, calls, contact requests, booked meetings, conversion rate, organic clicks, impressions, click-through rate, keyword visibility, indexed pages, local visibility, AI citations, landing page performance, and assisted conversions. Rankings are useful, but they are not the only success metric.

Can you guarantee Google rankings or AI citations?

No responsible SEO specialist can guarantee a specific Google ranking, AI citation, traffic level, or lead volume. Search results and AI answers change based on competition, algorithms, location, query wording, website quality, authority, content, technical condition, and user behavior. I focus on defensible improvements, measurable implementation, and stronger long-term visibility.

Have a Search Visibility Problem to Solve?

The next section explains how to contact me for employment, consulting, technical SEO, Local SEO, AEO, GEO, website architecture, or specialist project support.

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